2020
Abbiamo ideato, organizzato e realizzato lo spin-off della campagna del Centro Nazionale Trapianti “Diamo il meglio di noi” sull’importanza della donazione di organi, cellule e tessuti. Abbiamo coinvolto la Lega Pallavolo Serie A e larga parte delle squadre militanti nella massima serie italiana durante un’intera giornata di campionato.
beryllium ha ideato e sviluppato concept creativo, naming e key visual della campagna “Schiaccia l’indifferenza: fai vincere la cultura del dono”, producendo i materiali per la campagna, tra cui un kit scaricabile dagli utenti per brandizzare i propri account social e un tutorial destinato alle realtà aderenti al progetto.
Oltre alla strategia macro di campagna, abbiamo coordinato l’interazione con le realtà partecipanti, inviando tutorial per aderire e i materiali necessari.
beryllium si è occupata di gestire la comunicazione digital dei canali del CNT e di coordinare le iniziative comunicative dei soggetti esterni. Per diffondere la campagna abbiamo utilizzato i canali on line di “Diamo il meglio di noi” insieme agli strumenti e canali dei soggetti aderenti.
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